There was no question about it – the Viber app factory has been preparing a one-of-a-kind Christmas surprise for all its fans out there. With the first days of official winter, it launches a brand new version of its extremely popular mobile communication platform.
Viber 2.3 is available for both Android and iPhone devices, and it comes just in the right time. As always, new version means 100% new and/or improved features. This time, Viber has focused on fun, fun, fun. The ultimate Viber 2.3 offers you a variety of additional elements to incorporate into your text and photo messages. The most important change in function and appearance is the new slide message menu. Users will now be able to show their moods and emotions while messaging, and do so in a very inventive way. In addition to classic emoticons, the new Viber app includes digital stickers that really make a statement.
Other interesting and useful features include: ”send location” which allows users to share geographic locations, that is, maps; a new and improved user interface, and, only in the Android version, an option to leverage the already existing ringtones and message tones for all communication happening on Viber. Let us not forget new group conversation experience that now supports up to 40 participants, and the fresh new look of Viber on iPhone iOS 5 and 6, including the keypad.
As we move closer and closer to another new year, communications industry is really reaching its full economic potential. In 2012, Viber Media has recorded significant growth, and the trend is expected to continue in the incoming year as well. Since the first launch of this amazing application, Viber creators have paid much attention to continual development and renewal of its features. This Christmas, Viber is being updated to version 2.3, which, obviously, aims at the young adult audience. The latest pack of features highlights the importance of fun and easiness in both call conversations and texting, which will, undoubtedly, appeal to its desired target market.
Every time Viber introduces something new and attractive, it brings it closer to its competition. This time, Viber has clearly set a goal to make it big time, bigger than ever before, in only few years of its existence on the market.